Type and Money
By Shoya Zichy
Summary: Type
has the highest impact on risk tolerance, the financial planning
process and level of interest in investment issues. It has less
impact on actual choice of investments such as stocks and bonds.
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Shoya Zichy |
Type and Money
Not long ago, Ron Stapleton, manager Of Shell Oil’s $1.5 billion
bond portfolio joined a group of colleagues to explore the depths
of a very intricate tool used for making investment decisions –the
human mind. Sponsored by Institutional Investor magazine, the session
introduced some of the conclusions of my research on how type preferences
impact an individual’s tolerance for risk and volatility, approach
to asset allocation, investment choices and a host of other issues
facing investors every day.
The project began when I joined the MBTI®community following a 15-year
career in private banking. I decided to make money my special project,
For the next five years I asked participants of MBTI®seminars, who
had validated their type, to fill out an investment questionnaire.
A sampling of the questions and their results are summarized below:
Question: Which would you prefer for your investment portfolio:
1. To reduce risk
and sacrifice return
2. To increase return taking more risk
The Extraverted Perceivers took a significant lead– in favor
of the higher risk option #2. EJs came in second, IPs third and IJs
last. A series of other risk-related questions confirmed this order.
In terms of whole type, ESTPs, closely followed by ENTPs ranked as
the highest risks takers. INFJs followed by ISFJs and ISTJs (tied)
ranked as the lowest
The other two sets of preferences played a less significant role.
The S/N differential was minimal. The T/F dimension showed some differences
but more among Ns than Ss.
Follow-up interviews revealed that ETPs who combine an interest in
money per se and a willingness to take financial risk can be very
aggressive investors whose portfolios and life fortunes fluctuate
more than most. ESFPs, with sufficient disposable income, however,
also emerged as high rollers, viewing the investment process as a
game, which provides fun and excitement. NFPs typically, expressed
the least interest in financial issues unless charged with the financial
well being of their family or philanthropy. When not, they preferred
investments and advisors that required minimal attention thus freeing
them to devote their energies to other areas.
Appetite for risk, however, does not necessarily correlate to investment
success. Overall Js and IJs in particular placed a higher value on
setting up and sticking to a well-defined asset allocation strategy,
which they felt protected, their assets against the fluctuations
of the markets. In many cases, TJs also expressed a higher level
of satisfaction with their overall results.
Question: How would you prefer to invest?
a. Through a mutual
fund
b. In stocks directly
c. Through a financial advisor
Mutual funds were favored by the Is over the Es, by the Fs over the
Ts and by the Js over Ps. The S/N dimension had little impact.
Direct investments in stocks on the other hand were favored by the
Ss over the Ns by a significant margin – by both STs and SFs,
- and by the Ts and Ps over the Fs and Js to a lesser extent. ESTPs
and ESTJs expressed the most interest in managing their own portfolios;
ENFJs and INFJs the least.
Advisors were favored by ENFJs and ENFPs and somewhat to my surprise
by ENTJs. ISFJs and ISTPs had the least interest in working with
an advisor. Overall Es and Ns favored working with advisors more
than Is and Ss. The other preferences were too close to call.
Question: Rank your interest in financial/investment
issues
Of all 16 types, ESTJs were the most interested in financial issues,
INFPs the least.
Interest was highest among STs, followed by NTs, SFs with the NFs,
trailing far behind.
Es, Ts and Js tended to have a higher level of interest in financial
and investment issues than Is, Fs and Ps.
Question: How would you assess your
appetite for financial risk? Low, Medium or High
Of the 16 types, ESTJs, ENTJs, ISTPs, ESTPs and ESFP (in that order)
self assessed as high risk takers. INFP and ENFJs self assessed as
the lowest.
Generally, Es and Ss self assessed slightly higher than Is and Ns.
Ts were distinctly higher than Fs (except for ESFPs). The J and P
dimension became significant only when connected to another preference.
Question: What is your investment priority?
A. To provide security
B. To build wealth
ESTPs, ENTPs and ESFPs had the highest interest in building wealth,
with TPs, followed by TJs as the most significant preferences.
INFJs and ISFJs had the highest interest in providing security.
Question: What is your
level of anxiety about making proper investment choices?
Is, Fs and Ps expressed a considerably higher level of anxiety than
Es, Ts and Js. Ss were marginally higher than Ns.
INFPs and ISFPs indicated the highest level of anxiety. The lowest
level was expressed by ESTJs, ENTJs, INTJs and ISTJs, in fairly close
succession
Question: What does money mean to
you? (Rank the following options)
Security for old age
Is, Ss and Fs chose this option as a top priority more frequently
than Es, Ns and Ts. Js and Ps were equal. ESFJs chose it the most
frequently.
Power and ability to influence events
Overall Es, Ss, Ts and Ps placed higher value on this option than
Is, Ns, Fs and Js. ESTPs and ESTJs chose it more frequently than
others.
Ability to improve the quality of life of those I care about
Ns and Fs chose this option more frequently than Ss and Ts. Both
E/Is and J/Ps came in equally. ENFPs ranked it highest.
Ability to support my own aspirations and growth
Almost all types, indicated a high interest in this option and, scores
were close for all four preferences. ENFJs ranked it the highest.
In summary type seems to have the highest impact on risk tolerance,
the financial planning process and level of interest in investment
issues and less impact on actual choice of investments such as stocks
and bonds. The research, however, continues and should reveal further
patterns in the future.
Shoya Zichy is a NY city based seminar leader, coach and author of
the McGraw-Hill publication Women and The Leadership Q. Her work
has been featured in Fortune, Barron’s, The Chicago Sun-Times,
Newsday, CNN and as the cover story of Plan Sponsor magazine. Formerly
she had a 15-year career managing clients and products at Citibank,
Merrill Lynch and American Express. She is president of the NYC chapter
of APT. More information is available on her website www.ColorQProfiles.com.
She can be reached through
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